Localization

 

Localization refers to the application's ability to work in different languages. When targeting the European market, for example, English may not be enough and it is advised to support, at least, the major languages: German, Spanish, French and Italian.

Supporting foreign languages will allow you to maximize the potential of your mobile app. In addition, you will be able to submit your mobile application or game to local application stores and portals and reach a wider audience.

Custonization

 

If you plan to sell your mobile application or service through mobile operator be prepared to customize your product. Customization can range from simple adaptation to the application's look and feel to changes in the application's flow or features.